They identified their target audience and monitored social media platforms for relevant topics and conversation. The content marketing mix included: The case study released by Say It Social, shows how they used social technologies to raise awareness of the Slim Down Challenge and recruit speakers.
With a small marketing budget but a lot of common sense, their marketing manager managed to drive sales directly from a private social network, run via Ning. Choose your social goals and objectives. Social media is not a one-time investment.
We were thrilled to be selected by our marketing peers as a Shorty Awards Finalist in the Wine, Beer, and Spirits category. It is the first ever crowd-sourced wine that will be released in the Fall of Whereas they previously would have had one customer service agent to 72 customers, through social media they were able to reduce this to 1 agent per customers.
Each event had a live social media reporter who was creating original content, both stills and video through out the evening. They introduced a new social customer care team, to use social technologies to reach out to current and prospective consumers.
Reducing customer service costs Our final case study might be viewed somewhat negatively by some, as it looks at ROI from social media being directly driven by saving on staff costs. Unfortunately, we were outgunned by Labrador puppies. It is moving, powerfully written and supremely executed.
Add up the labor costs and advertising fees associated with your campaign by social media channel. Enter in how many leads you are getting via each social channel. Angelsmith created an approval function on the back-end of the social media feed that gave our live event team real-time approval capabilities.
There are differences marketing to a business versus marketing to a consumer. All metrics should be linked directly to your chosen goal. This shows the strength in running your own social network and how sometimes a private network may be the way to go, to offer people exclusivity and also encourage word of mouth.
A company that focuses on inbound and outbound customer management solutions, uses content assets such as emails, microsite and ebook, Logicalis developed a thought leadership effort that supported sales teams by enabling custom messaging based on the prospects interaction with the campaign.
A health services business, created an integrated marketing campaign to support the launch of a new solution, support sales and build thought leadership. This shows the positive impact that social technologies can have when introduced onto your own site, to improve the purchase cycle.
Assign monetary value to benefits. The strategy included a social competition launched via the customised Facebook Page. A software solution for enterprise information management, created a personalized new customer onboarding site offering a variety of assets white papers, checklists, product pages, ebooks, case studies and content to welcome new clients and provide upsell, cross-sell opportunities.
No information is required. While normally their product launches would involve flying in high profile execs alongside methods such as costly newspaper ads, for their new router they ran a launch that took place entirely online.
Social media participants were the lucky recipients of recipes, photos, video and play-by-play commentary from blogger hosts and guests at nine house parties across the country and live social media reporters in each event location.
It is everything a great social media marketing campaign should be. As part of a wider marketing strategy and customer engagement strategy, various social approaches were taken, resulting in greater site traffic, alongside increased brand awareness and lead opportunities. And while their online launch saved them money, it also allowed them to reach a wider audience, further extending the value of the campaign.
These profiles are split out by language e. When you market B2B: The team took the traditional associations of food and romance and gave the social media program an updated twist to better align with millennial sensibilities.
An Easy, 5-Step Process Ready to go? And of course, Old Spice is now the number 1 body wash brand for men. The team developed the Music Cellar series, an intimate event featuring a local rock artist that included interviews and live performances, all against the backdrop of Dead Bolt wine.
So it took some moxy to launch a content marketing strategy online.
An interesting case study from Cars. Onsite at each of the four celebrity chef events, we incentivized guests to post to their personal social media accounts by reminding them that their tweet or photo would be on the big screen and on the RSV25 website.
Together, Angelsmith and Rodney Strong vetted and selected nine lifestyle bloggers to host viewing parties in their homes on the same night and at the same time as the Celebrity Chef Tour dinners. But one important thing ties both the winning campaign and the nominated wine programs in this article together.About us.
Welcome to BarnRaisers. BarnRaisers is a full service, digital marketing solutions company that builds brands using proven. Case Studies Prove Social Media Marketing ROI 1. mi-centre.com DedicationThis is dedicated to the people featured in these case studies who proved Social MediaMarketing mi-centre.com taught me, to achieve results beyond your expectations, technological know-how andmoney runs a very distant second to a belief in yourself.
Rob Petersen. Rob Petersen is an Social Media Marketing and Measurement and ROI. He is also an instructor at the University of California Irvine.
His eBook, Case Studies Prove Social Media ROI has been downloaded over 95,+ mi-centre.com is co-author in Strategic Digital Marketing. Recently, a social media marketing program that we worked on with Rodney Strong Vineyards was a finalist for a Shorty Award.
The Shorty Awards are the social media world’s equivalent to the Oscars, representing the best programs around the globe. Econsultancy’s Future of Content Marketing report, published in association with Oracle Marketing Cloud, discusses how social media should fit into your content strategy.
A few case studies To aid with the boardroom and budgetary battles, I’ve also collated a few different case studies that managed to prove social ROI. Case Studies: Social Media. Access thousands of our social media online marketing resources here.
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